Online Pricing
Turn “what would it cost?” into a real conversation. Give homeowners a starting price range and follow their interest through to an appointment.
Explore Online PricingDemand generation for home servicesOur clients average
Our clients average
$750,000in sold revenue in
their first year.
We reach homeowners before they start shopping—and follow through to booked appointments in your CRM.
Average sold revenue directly attributed to UpFrog across clients with a full 12 months of data, including both programs and all eligible trades. Individual results vary.
A new revenue stream01 → 03
01
Create the interest
A useful price range. A relevant offer. A reason to take the next step.
02
Start the conversation
We contact and nurture homeowners so your office doesn’t have to chase a list.
03
Put it on the calendar
We book in your CRM. You confirm the appointment and run the call.
Built for owners. Trusted by their teams.
Exclusive territories available
The work behind the numbersSee what it looks like
All client resultsSee what it looks like
inside a real business.
Leaps & Bounds
HVAC · Harrisburg, Pennsylvania
From homeowner interest to 275 sold installs.
A three-year-old HVAC company needed a steadier flow of homeowners for its technicians. Shared leads meant racing other contractors to the phone.
Read their story$3,542,328
HVAC revenue from UpFrog leads
$399,163Total spend
Media + fees
Media + fees
935Appointments booked
8.9xRevenue / total spend
June 2025 - August 2026 · 15 months. Revenue divided by total spend is not profit. Individual results vary.
Demand starts earlierYour next customer
Your next customer
hasn’t started looking yet.
A homeowner may be putting off maintenance or wondering what replacement would cost. A useful price range or a relevant offer gives them a reason to take the next step.
How demand generation worksCapture demand
Reach homeowners already searching for a service or comparing contractors.
Create demand
Reach homeowners earlier. Start a conversation, nurture their interest and turn it into a booked appointment.
The follow-through is includedWe handle the marketing.
We handle the marketing.
You run the calls.
Your office has a business to run. We handle the work that gets homeowners onto the schedule.
- 01
Create the ads
Videos and static creative that introduce a clear offer to homeowners.
- 02
Run the campaigns
Campaigns that create interest in your services and bring homeowners into the conversation.
- 03
Contact and nurture
Follow-up that carries homeowner interest toward a real appointment.
- 04
Book in your CRM
Appointments placed directly in your system so your team can confirm and run the calls.
Your team confirms appointments, runs the calls, delivers quality work and shares sales outcomes.
Two programs. Complete service.A clear way to bring
A clear way to bring
new homeowners in.
Direct Offers
Give homeowners a reason to act on maintenance, repair or replacement. We handle the campaign, the follow-up and the booking.
Explore Direct OffersBuilt around your work
Let’s talk about your trade.
Contractor experience. Inventor’s mindset.Built by someone
Built by someone
who’s run the trucks.
Founder Justin Riley brings contractor experience to UpFrog. The team’s job is to make growth easier to understand—and take ownership of the follow-through.
U.S. Patent 10,620,813
Meet the teamJustin Riley is named inventor on a patent for automatically determining HVAC system specifications. Granted April 14, 2020.
Know what workedFollow the result
Follow the result
all the way to sold.
Appointments matter. Sold work tells the rest of the story. We track the revenue attributed to UpFrog so you can see what the program contributes.
Explore the roofing results
Florida Elite Roofing
ROOFING · Central Florida
$1,823,311
Roof sales from UpFrog leads
February 2025 - May 2026 · 16 months
$146,441Total spend
Media + fees
Media + fees
107Roofs sold
12.5xRevenue / total spend
Straight answersA few things
A few things
owners want to know.
What does UpFrog handle?
We create the videos and static ads, run the campaigns, contact and nurture homeowner inquiries, and schedule appointments directly into your CRM. Both programs include this service.
What does my team need to do?
Confirm appointments, run the calls, deliver quality work and share sales outcomes. Keep us informed about your capacity so the program fits what your team can handle.
How is demand generation different?
Demand generation reaches homeowners before they start actively shopping. Useful online pricing or a relevant service offer gives them a reason to engage. Follow-up moves that interest toward an appointment.
Which program is right for my trade?
Online Pricing serves HVAC and roofing. Direct Offers serves HVAC, plumbing, roofing, garage doors, generators and other eligible home services.
Are exclusive territories available?
Yes. Exclusive territories are available.
What does the $750,000 average measure?
It measures sold revenue directly attributed to UpFrog during clients’ first 12 months. The average includes both programs and all eligible trades among clients with a full 12 months of data. It is an average, not a promise of individual results.
See it for yourselfSee how it would work
Text Me a DemoSee how it would work
for your business.
Get the UpFrog demo sent straight to your phone.